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  Seven Steps to an Effective Marketing Plan You don't need a long or complex marketing plan to increase sales.  When it comes to creat

  WHY CAN JUDGING THE SUCCESS OF AN ADVERTISING CAMPAIGN BY RESPONSE ALONE BE DECEIVING? Gauging response is a good way to get a pulse on yo

 DO YOU KNOW YOUR ROAI? In orger to determine the effectiveness of your advertising, it's important to evaluate your Return on Advertising I

TAKE CONTROL OF YOUR RETIREMENT. You're probably more concerned right now with getting by and getting ahead.  Yet, like many small business

Reporting on work from Mitch Meyerson, Mary Scarborough, coauthors of "Mastering Online Marketing"  Rule #1: Write as You Talk and Talk